marketinglatest news & developments

Airlink’s flyover broke the internet, but can it win bookings? 

The airline has work to do to boost its brand with local travellers

Can De Beers make diamonds forever again?

Making diamonds desirable again depends on more than reviving one of history’s greatest marketing machines

ProNutro Chuckles debacle. @pronutro_sa / Wikimedia commons / woolworths.co.za / Rawpixel / Currency collage

ProNutro, Chuckles, and the lessons of ‘New Coke’

Companies have been messing with winning formulas for decades – and the recent insults to fans of ProNutro show lessons have yet to be learnt

Fran Luckin and Roanna Williams. Picture: Supplied

Boundless and unboxed: a new chapter for creative leadership

Fran Luckin joining Roanna Williams at Boundless signals an agency that does things differently

Khensani Nobanda. Supplied

Eight questions for the interested and interesting: Khensani Nobanda

Books, bites and Bobby Brown: marketing ace Khensani Nobanda’s life in eight quick questions

The death of digital-only marketing

Brands that will dominate this year understand that their marketing budget isn’t just about reach and frequency; it’s about creating moments where genuine relationships can form.…

Avashnee Moodley. Picture: supplied

Eight questions for the interesting and interested: Avashnee Moodley

From Hyrox training to a great Joburg restaurant and football fandom, OPPO South Africa’s Avashnee Moodley shares her inspirations and everyday joys