TH

Creator

Thomas Brennan

Dr Thomas Brennan has more than 20 years’ experience in management, product development, software engineering, machine learning and financial services, and has held positions at, among others, the Institute of Biomedical Engineering at the University of Oxford and the Laboratory of Computation Physiology at Massachusetts Institute of Technology (MIT). He is currently CEO and co-founder of Franc Group (Pty) Ltd, a platform that makes smart investing simple and accessible.

The Pareto principle in personal finance

Apply the Pareto 80/20 rule to money. Six simple habits deliver the best financial outcomes

The busy woman’s guide to building generational wealth

Why automating your finances beats mastering them

How the household’s CFO can make her life simpler

Simplify your finances: how household CFOs can make life easier.

Why women investors quietly outperform men

Women investors beat men on returns, not through skill but by trading less, taking fewer risks and sticking to their plans, research shows.

women wealth management. Rawpixel/Currency

Wealth management was built for men. That’s changing 

South Africa’s wealth industry was built for men. Technology and a looming generational wealth transfer are forcing it to change

Piggy banks. Rawpixel/Currency

Retirement is hard enough without a maze of fees

Why the gap between a 0.6% and a 3.5% fee could be worth millions by retirement – and how to tell the two apart

middle class houses. Pexels/Magda Ehlers; Rawpixel; Currency

Democracy needs a strong middle class. South Africa doesn’t have one

A larger middle class isn’t just good economics. It’s a strong foundation for a healthy democracy. South Africa should take note

Dipping into pot. Rawpixel/Currency

The two-pot habit that’s quietly undermining reforms

South Africa’s two-pot reform is working better than feared. The problem isn’t that people withdraw – it’s that they keep coming back

Credit card chain. Rawpixel/Currency

Your money habits aren’t really yours, but they are yours to change

Financial success is about behaviour – and most money habits are inherited. Here’s how to spot yours and rebuild them

Piggy bank saving for children. Rawpixel/Currency collage

South Africa has a retirement solution hiding in plain sight

Starting a TFSA for a child at birth, with R127 a month, gets them to R6m by 60. South Africa’s retirement crisis isn’t about money – it’s about timing

Picture: Rawpixel/Currency collage

The financial literacy myth: knowing isn’t doing 

Two-thirds of South Africans say they’re financially literate, but only 13% have emergency savings. The gap between knowing and doing is the real problem.

Champagne tower. Rawpixel/Currency collage

A practical guide to prioritising your money

Think of your financial plan as a tower of champagne glasses. Fill one tier of savings, then cascade down to the next level

Emergency savings. Rawpixel/Currency collage

Emergency savings: the boring habit that pays off

Research shows 87% of South Africans lack adequate emergency savings. Building a cash buffer may be your most important financial goal

Budget app. Rawpixel/Currency collage

Why budgeting works – and how AI makes it stick

Budgeting predicts financial health more than education or income. Here’s why the habit matters – and how AI makes it easier to keep

Credit double-edged sword. Rawpixel/Currency collage

How to use credit before it uses you

Credit is neither good nor bad – it’s a tool. South Africa’s debt crisis shows what happens when it’s used in the wrong way

Capitalism positive. Rawpixel/Currency collage

Capitalism with guardrails: harnessing its power for good

Without guardrails, capitalism rewards exploitation. Fair rules and labour protections can channel its energy towards planetary good

Four horsemen of success. Rawpixel/Currency collage

The four career bets that shape your future

Four career paths – company, boss, network or idea – can deliver success. The difference lies in probability, risk and the speed of compounding

Money habits child. Rawpixel/Currency collage

Beyond the ‘big five’: where disposition meets conditioning

Conscientiousness and openness shape your finances – but so do childhood scarcity, people-pleasing and the curated feeds you scroll through every day

SMART investing. Rawpixel/Currency collage

Making new money habits stick

If you want to set goals that actually work, you need more than motivation and good intentions. You need a SMART framework

Gambling tax slot machine. Rawpixel/Currency collage

Gambling tax misses the point

Treasury’s 20% gambling tax won’t curb addiction. Without regulation and safeguards, it risks punishing vulnerable gamblers and deepening harm