Jordan Toy

Creator

Jordan Toy

Jordan Toy is a private wealth manager who specialises in constructing and managing portfolios with a long-term investment philosophy rooted in business fundamentals and human behaviour. He’s especially interested in how companies create value, and how markets respond over time.

Mind the expectation gap train. Wikimedia Commons/Arz/GNU Free Documentation License; Rawpixel; Currency

Mind your market multiples

SpaceX, Anthropic, OpenAI: what the IPO class of 2026 (and their investors) should have learnt from the past 40 years of company listings

Polymarket roulette. Rawpixel; Currency

Truth tellers: can prediction markets up your investment game? 

Prediction markets are a remarkable tool for gauging what the world thinks is about to happen (but remember: humans are bad at forecasts)

Earth and satellites. SpaceX. Rawpixel/Currency collage

SpaceX: an investment option on the future

The world’s largest-ever IPO is in the works, with Elon Musk aiming for a June listing. Is the hype for this $1.75-trillion company justified?

Market uncertainty. Rawpixel/Currency collage

Uncertainty: the most useless word in markets  

At best, the word is a statement of the obvious. At worst, it triggers a type of paralysis that leads to missed opportunities and capital losses

Hard concentration: the real problem with Big Tech’s dominance 

The risk isn’t that concentration exists, it’s what happens when expectations embedded in steep share prices aren’t met

gambling vs investing

Investing vs gambling: the house can’t beat compound returns

South Africans bet trillions and save very little. Investing flips the odds: time and compounding returns quietly build wealth long after luck runs out

Nike lululemon. Rawpixel/Currency collage

Tired legs or second wind?

The global sportswear market is set to hit $433bn. Previous superstars Nike and Lululemon have been market dogs, but the chances of an uptick are good

Surfing with money. Rawpixel/Currency collage

Don’t fear the peak: new highs, old lessons

If you’re waiting for a ‘better price’ in the market, ask yourself how long you can hold your breath

Rawpixel/Currency collage

The investment case for luxury firms 

Loyal customers willing to pay astronomical prices for scarce products? Welcome to the investment thesis for the world’s top brands