Deon Gouws

Creator

Deon Gouws

Deon Gouws is a Financial Mail columnist.

DEON GOUWS: The story of a very rough diamond

A lesson for investors: It takes billions of years for this mineral to turn into something precious

French players celebrate Ousmane Dembélé (obscured) scoring their second goal in their 2026 Fifa World Cup quarterfinal win against Morocco at Boston Stadium on July 9 2026.

DEON GOUWS: Allez les Bleus! But only for now

I have supported the country of my ancestors in a few Fifa World Cup tournaments, but maybe it's time to support the country of my offspring

`South African president Nelson Mandela, dressed in a No 6 Springbok jersey, congratulates the Springbok captain Francois Pienaar (Photo by Media24/Gallo Images/Getty Images)

DEON GOUWS: Some dates to remember

Nobody is interested in my personal views on Brexit, and I have actively been avoiding arguments about it for some time now. But I have some thoughts on the passing of time.

The Space Launch System (SLS) rocket and Orion capsule carrying NASA astronauts Reid Wiseman, Victor Glover, and Christina Koch, and Canadian Space Agency astronaut Jeremy Hansen lifts off from pad 39B at the Kennedy Space Center on April 1, 2026 in Cape Canaveral, Florida.

DEON GOUWS: A state of integrity

When most people see the word ‘integrity’, they probably think of it as a synonym for morality and ethics. But let’s consider the literal meaning, as derived from the original…

A post on US President Donald Trump's Truth Social account depicts an AI-generated image of himself apparently as Jesus posted on April 12 2026.  @realDonaldTrump/Truth Social/Handout via REUTERS

DEON GOUWS: Worthy of a diagnosis?

Because of the increasingly erratic behaviour of Donald Trump, no-one is in any position to know how much longer the war in Iran will take or exactly how it will play out.

Data raining from cloud in futuristic server room with neon lights, symbolizing cloud computing

DEON GOUWS: Technology is rain

There’s a seemingly endless list of things that can spook the markets, some stranger than others. Here’s how to keep perspective

DEON GOUWS: Nervous yet?

The best advice on AI investing seems to be: proceed with caution and keep your enthusiasm in check. However, staying away from AI altogether may result in missing out on a real…

DEON GOUWS: Nope, not a contender

It won’t surprise anyone when I say that the gold medal for ‘most testing time yet’ goes to the global financial crisis. It truly felt as if the financial world as we knew it was…

Classroom in background with out ,No student or teacher . with Sunset limelight near window.

DEON GOUWS: Rest in peace, Neef

He had that unique ability of taking a vast, complicated topic and breaking it down into a handful of soundbites that always made total sense

DEON GOUWS: Buy some flowers today

Miracle of miracles, a benefactor stepped in at the last minute, and the FM is back from the brink. As a result, I’m also back to write another day

Picture: Unsplash/Elena Leya

DEON GOUWS: $hedding weight … and mark€t cap

Novo Nordisk’s growth trajectory is slowing. Could it be that people are rejecting Wegovy and Ozempic in favour of simpler weight-loss methods?

Picture: Jared Ruttenberg

DEON GOUWS: A rose by any other name steals the show

Proteas, fynbos and Babylonstoren’s hospitality impress at the Chelsea Flower Show — and the price was just right

Picture: Paul Harding/Gallo Images

DEON GOUWS: Four life lessons from a father to a daughter — and the Proteas

On turning 18, winning under pressure and universal values that unite us

Picture: Unsphash/Susan Q Yin

DEON GOUWS: What Microsoft can teach us about investing in the time of Trump

Sometimes you just have to sit tight and ignore the noise — what goes down must go up again

Elon Musk listens to US President Donald Trump in the Oval Office of the White House in Washington, DC, the US, February 11 2025. Picture: REUTERS/KEVIN LAMARQUE

DEON GOUWS: Statements of the obvious

Sorry, dear readers, but if Donald Trump was a more realistic president, I wouldn't be forced to write about him

Picture: 123RF/BLUEBAY

DEON GOUWS: We will survive again: lessons from market turmoil

From Covid crashes to Trump’s tariffs — why investors must stay the course

Picture: pikisuperstar/freepik

DEON GOUWS: Did the dead cat bounce?

The emergence of DeepSeek did not influence the Magnificent 7 as badly as some feared; three of these shares ended higher soon after the announcement of its development

Picture: Freepik

DEON GOUWS: Staring into the crystal ball

Forecasting is folly — but I will hazard a few general predictions

Elon Musk.  Picture: REUTERS

DEON GOUWS: An open letter to Elon Musk

Dear Mr Musk, please stick to multiplanetary life and leave monetary policy to the experts

We're back! Donald Trump with his wife, Melania. Picture: REUTERS/BRENDAN MCDERMID

DEON GOUWS: Being paid for your pain

Elections and presidents come and go, but it’s still time in the market that counts